Case Study

Stacy Godes, DDS turns patients into profitable members with Pearly.


Members in 80 Days


Recurring Revenue


Solona Beach, California

Practice Areas

Holistic Dentistry, Restorative Dentistry, Cosmetic dentistry, Oral Surgery



Pearly Products

Membership Software

Meet the Doctors


Dr. Stacy Godes


Dr. Stacy Godes chose to pursue a career in the dental profession as a way to help people achieve their goals related to overall health and well-being. She graduated Cum Laude from the Medical College of Virginia in 1999 with a Doctor of Dental Surgery and is a member of several professional associations including the California Dental Association, Holistic Dental Association, and the International Academy of Biological Dentistry and Medicine.


Dr. Affaf Ismail


Dr. Ismail believes in patient-centered healthcare and tailors holistic plans to the unique needs and desires of each patient. Dr. Ismail graduated with her Doctor of Dental Surgery degree from the University of Michigan School of Dentistry, rated the #1 dental school in the country by QS World University Rankings in 2012.


Pearly is a great company! Our membership program is a hit with patients, profitable for our practice, and the software is easy-to-use.



The Challenge

Stacy Godes, DDS was looking to launch an in-house dental membership program as the office re-opened after the statewide closures due to COVID-19. Dr. Godes knew that her uninsured patients would be seeking comprehensive and affordable oral care coverage during the new normal.

With a large base of active patients, the practice needed a solution to design custom plans and streamline membership management and billing. Dr. Godes reviewed other membership software offerings, but they were clunky, did not provide built-in promotional tools, and charged high monthly-minimum fees.

While researching various platforms, Dr. Godes discovered Pearly and a partnership was quickly formed.


The Solution

Stacey Godes, DDS used Pearly's Membership Software to launch the Stacy Godes Dental Savings Plan. Dr. Godes and Rochelle, Team Leader and Treatment Coordinator, leveraged Pearly's intuitive Plan Builder to customize membership plans for all key segments of their patient base including a Child Plan, Adult Plan, and Perio Maintenance Plan.

Following plan design, Pearly's Membership Success team designed custom brochures for the office and worked with the practice's website team to add an online enrollment page. The practice staff quickly learned how to use Pearly's Practice Portal and started enrolling members at a rapid rate.


Modern dental practices need Pearly!



Impact of Pearly

Stacy Godes, DDS is on-track to have ~250 members in the first year of their membership program with Pearly and will generate an estimated $125k in annual recurring revenue. Offering an in-house membership program aligns with the practice's mission of connecting holistic dentistry, health, and wellness.

In the first 80 days, the practice enrolled 55 members and processed over $19k in membership fees. Dr. Godes has successfully turned their hygiene department into a profitable subscription business and elevated oral care for members.

The full practice team appreciates how easy Pearly's software is to use and enjoys seeing patients benefit from membership.


We appreciate Pearly's amazing support and the ease of the entire platform. They constantly improve the software with new features.


More Happy Customers

Dental practices thrive with Pearly.

Review the stories from dental practices that partner with Pearly for real results.

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